Business Model

An idea that cannot make money is a hobby. The Business Model module turns your assumptions into a numeric projection so you can see, in dollars and months, whether the business works.

Define who pays

You name every party in the market, not just the obvious buyer. Multi-sided markets have several kinds of participants paying or being paid in different ways, each with its own acquisition cost. The module makes you be specific about pricing, frequency, and what it costs to acquire each one.

Build the numbers

From your parties and costs, the tool generates a first draft monthly model: customer growth, revenue, acquisition and supply costs, fixed costs, and profit over time. Then you edit every number. A benchmark pass pressure tests your figures against known industry research, because customer acquisition cost is where most models quietly fail.

See break-even and runway

The projection shows year one revenue, the month you break even, and your maximum cash drawdown. These are the numbers a serious operator or investor will ask for first.