The Product Brief

This is where thinking becomes buildable. A guided interview turns your idea into a complete product brief and a build prompt strong enough for an AI coding agent to act on.

A focused design interview

A principal architect style interview asks one sharp question at a time and builds the full specification as it goes: the domain language, personas, critical user journeys, the setup and daily use experience, and functional and data requirements. It starts from your Big Idea and Business Model, so it skips what it already knows and digs into what is missing.

A real PRD, not a sketch

The output is a complete product requirements document with numbered requirements, a domain glossary, success and failure signals, and an explicit out of scope list. It is detailed enough that a competent agent could build version one without guessing.

A build prompt that ships

The PRD is distilled into a single build prompt with engineering ground rules. Paste it into Claude Code, Cursor, or any agentic coder and it builds version one. The prompt also bakes in SEO, structured data, and deployment guidance so the result is discoverable from day one.